Suchmaschinenoptimierung
und Suchmaschinenmarketing

... ich konnte mich kaum noch halten vor Lachen über den Kenntnisstand von MSN beim Thema SEO:
You may be able to improve your site’s ranking with site optimization services. These are available through a number of search engine optimization companies.

These companies provide services that identify pages that need optimizing, identify the best keywords to use for desired search results, and submit your URL to multiple search engines and directories. They may also provide tools to help you monitor your search engine rankings and track broken links.